The expectations from Online Branding by companies big or small is higher than that of Offline Branding. And the reason seems the flaw in positioning Offline Branding itself. While the end result of any expensive exercise is either to reach the brand out to more number of people or convert more people from “Interested” to “Buying”, the misconception is going online will translate into exponential sales. Its essential I clarify right here right now.
Expectations from Online Branding initiatives should not be too different to that from Offline Branding exercises with the exception of being able to measure and control faster than traditional media. At the same time, in today’s market scenario, either of them cannot individually fulfill your goals.
If you think otherwise, do let me know the reasons for the same, in the Comments below.