Illogical Plans

illogical plans
Illogical Plans spotted by Brandbull

While offerings could be customized to the needs of the end user, it negatively affects the brand value of the offering when plans are confusingly illogical. One such is the example quoted above.

For Rs. 399 a month, the Nano and the High End Nano plans seem redundant when compared to the Unlimited and Special Offer plans for the same price. I am sure the Sales process formula is not something these guys worked on intelligently.

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