Aircel’s online brand blunder

While the world is talking about Airtel’s new logo, I checked up the competition to do a comparative study. And I came across Aircel‘s website having

Error 404–Not Found

At first I felt I reached a wrong website and then saw the URL had turned from http://www.aircel.com to http://www.aircel.com/AircelWar/appmanager/aircel/delhi?_nfpb=true&_pageLabel=pages_home and was defaulting to that everytime. Thanks to the favicon of Aircel, I did recognize the website as that of Aircel – the Telecom Operator (observe on the Google Chrome browser tab header in the picture).

”]Aircel_website_404_error_spotted_by_brandbull
As a Brand Manager of Aircel, I would never tolerate my Web Presence being compromised. With most of my consumers being online today, my online identity’s importance is next to none. Pity I am not.

While Airtel is basking under the glory of a revised identity, though not too impressive, Aircel committed a grave mistake by carelessly letting their website sink.

Many many of my readers think, it was a blunder? May I hear you in the Comments?

Advertisements

5 comments

  1. I use Aircel’s web portal to recharge my phone. i do not like to use other third party sites for recharge. Today when my balance is zeroed and i tried aircel’s website, to my horror, its down. its a shame that aircel website could not go up in quick time.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s