While the world is talking about Airtel’s new logo, I checked up the competition to do a comparative study. And I came across Aircel‘s website having
Error 404–Not Found
At first I felt I reached a wrong website and then saw the URL had turned from http://www.aircel.com to http://www.aircel.com/AircelWar/appmanager/aircel/delhi?_nfpb=true&_pageLabel=pages_home and was defaulting to that everytime. Thanks to the favicon of Aircel, I did recognize the website as that of Aircel – the Telecom Operator (observe on the Google Chrome browser tab header in the picture).
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As a Brand Manager of Aircel, I would never tolerate my Web Presence being compromised. With most of my consumers being online today, my online identity’s importance is next to none. Pity I am not.
While Airtel is basking under the glory of a revised identity, though not too impressive, Aircel committed a grave mistake by carelessly letting their website sink.
Many many of my readers think, it was a blunder? May I hear you in the Comments?
BrandBull - The Marketing DJ 
tat should take them to a 404 situation, in REAL life.
😛
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Now the website is live.
I think they must be doing silly thing of updating website during day time.
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You are right! Seems like. As their Website was up by evening 🙂
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I suppose that was temporary maintenance phase when you logged in. otherwise it’s a pretty good and userfriendly website.
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I use Aircel’s web portal to recharge my phone. i do not like to use other third party sites for recharge. Today when my balance is zeroed and i tried aircel’s website, to my horror, its down. its a shame that aircel website could not go up in quick time.
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