PLAYING THE MONEY GAME

While NASSCOM had predicted the India Gaming Industry to reach $350 Million by 2010. Localized content and interactive gaming is replacing the hardcore gaming scenario and no more is it about powerful computers and large disk drives, its all about accessibility and convenience.

Talking about this I have to quote my visit to R City Mall observing the various new brands and visual experience of the branded booths and exhibits.
RCityMall-Mumbai-9Oct-2012-IMG_0174-by-Brandbull-iPhone4
I saw this gaming device with a elevated seat, a steering wheel and a huge 42”+ LG digital display attached. The curious I am, I went to have a closer look and found that its a dedicated console for racing games and is built to convenience. Except of course, the price. When asked about the cost the exhibitor unassumingly quoted 20 lakhs.

Considering you had to buy a gaming device for a kid in your family, would you spend that amount?

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