Samaritan Wins – Unsaid Branding

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Where brand managers and marketing consultants are their burning midnight oil to make a significant difference to customer experience, there are a few Samaritans who are winning over customers by just extending a good deed to make sure the customer’s convenience is met.

Just a little while ago when stranded in Wakad, Pune waiting for my bus and making repeated attempts to understand the pronunciations of the locals, I felt it was time to take a bite and was guided to Spice Curry hotel by a passerby with the assurance that its hygienic. That was enough to build my first impression. And so it was.

On walking in one of the attendants showed me a seat and also the washroom to wash my tired hands and face off the grime. Second impression built.

The waiter, who I was talking to in Kannada, comfortably assuming he understood the language as the restaurant was run by a Shetty, heard me patiently and then confessed he did not know the language. Here it was the patience that paid off.

Then was my order of Curd Rice without green chillies, which they willingly accommodated against their regular recipe. Fourth impression built.

The last one was the best. The manager Shashi Shetty understood that I was having a tough time figuring the place and offered to drop me to my bus boarding point, which I willingly accepted.

Did the respective people have to take those less expected efforts? Not really.
However, what it did was leave a very positive impact on a casual customer like me that got me to blog about them immediately. Certainly worth the selfless initiatives. What say?

Post TED BIA Tweetup

As we waited for the known TED Fellows to some by at the Bangalore International Airport, we bumped into Pranav Mistry, the Indian MIT geek superhero, responsible for the Sixth Sense device that may hit us soon. Recollected the TED Video of Pattie Maes I saw a few days back showcasing the remarkable device.

Also exchanged Smiles with Kabir Bedi as he was rushing for his flight, with a quick "Hi" shoutout!

Then came @gauravonomics, @sanjuktha, @dina, @labnol, @amitverma, Pat, Parmesh (editor Vogue Magazine), and a few lovely friends. [Will update this list with the appropriate names soon. Will ask Lord @dhempe.]

Same memorable snaps with the Stalwarts, right here.

Published on 15 Dec 2009, 22:15hrs

iPad and its Challengers

The Probable Apple iPad 2.0 and Steve Jobs spotted by BrandBull

Apple iPad 2.0 on the wishlist of many [Photo Courtesy: aibal.com

However much we try, we cannot push away the fact that Apple is one of the most innovative companies that gives trends and not products to the consumer society.

Take the iPad for that matter. Although there were Digital Pads that existed even before it, when the iPad come into the market, the entire Industry woke up to compete. Right from Binatone launching its “Home Surf Touch Tablet” priced at Rs.9000 for India to Blackberry’s “PlayBook”, the name of the game is ‘Beat iPad‘.

BlackBerry‑PlayBook‑Tablet‑PC

RIM BlackBerry Playbook - the Business Pad [Photo Courtesy: gstatic.com


Where Apple is almost ready with its new iPad 2.0 , the likes of LG, Samsung and many others are stacking their Pads with features unseen. While LG’s Optimus ditched its waiting eyes by delaying its launch, Samsung has already added a star to its Galaxy and named it Galaxy Tab and Microsoft is all set to launch its MPad with Windows 7 on it.  The actual gusto into the Tablet market is all thanks to new entrants making their foray into this space. Not long ago, first timers DELL and Cisco unveiled their DELL Streak and Cius tablet respectively and Nokia its N800 Internet Tablet. Not to forget the India’s first 3G Android Tablet, Olive Pad, which runs the Android OS.

 

Olivepad‑VT100‑Indias‑First‑3G‑Tablet pasted by Brandbull

Olivepad VT100 India's First 3G Tablet [Photo Courtesy: gstatic.com


One fact we may notice is, in spite of Samsung having its flagship Bada OS, Nokia testing a MeeGo for Tablets and Motorola planning its own operating platform, and despite Google admitting its latest Android 2.2 “Froyo” is not built for Tablets, the most preferred platform seems to be Android.

 

While we are bound to get all our questions answered, we have some more rolling in our minds.

Is the Tablet, there to last?
While we are just about coping up with Laptops, the Tablets have arrived, what next?
In this jungle of devices and operating systems, are we as users gaining options or losing time?

If you have the answers already, kindly write in the Comments and I would be privileged to discuss  and learn.

“] Samsung Galaxy Tab spotted by Brandbull

The latest Samsung Galaxy Tab with Android OS [Photo Courtesy: pocket-lint.com

 

P.S> The other links (apart from those intext) I referred to write this article are:
http://gadgetophilia.com/olive-pad-landing-in-india/
http://www.electricpig.co.uk/2010/09/09/google-says-android-froyo-is-not-for-tablets-is-there-a-tablet-os-on-its-way/
http://en.wikipedia.org/wiki/Nokia_770_Internet_Tablet
http://www.pcworld.com/article/200004/cisco_tablet_a_reality_running_on_android.html
http://www.engadget.com/2010/06/29/cisco-unveils-cius-android-tablet-with-hd-video-capabilities/
http://www.9to5mac.com/28526/ipad-2-0-camera-mini-usb-ships-q2-2011-goldmans
http://www.readwriteweb.com/archives/5_reasons_to_wait_for_ipad_20.php
http://www.dazeinfo.com/2010/07/06/lg-to-launch-android-powered-tablet/

WordPress on BlackBerry reviewed

While its easy to write big posts on my laptop, posting it through my BlackBerry Pearl has its own thrill. I can use it while travelling and not be bothered about time.

WordPress for BlackBerry allows me to post while travelling.So Cool!

A simplified interface and buttons to include Ordered and Unordered lists; the usual Bold, Italics and Underlined and s way to include Media and Links, makes it so perfectly mobile.

If I expect more from WordPress for BlackBerry on a mobile interface, I might just have to bear a rather sluggish software.
Overall a Good Experience. If you differ, do write to me in the Comments and I would love to discuss the same.

Great Collaboration! (SnapDeal.com and Grabbon.com join hands)

SnapDeal.com and Grabbon.com come together (posted by BrandBull)

SnapDeal.com and Grabbon.com join hands (posted by BrandBull)

I like it when people understand the power of collaboration. And this one is between two leading group buying sites in India. While I evangelize collaboration in all aspects and phases of businesses, I feel the only reason we lag behind or think a hundred times, is because we are too greedy to share success with anyone. When its about money or fame, belief or the lack of it, is what taunts all.

I believe, if we do not trust and shake hands today, the chances of losing  the competition tomorrow, with lot more entrants, are higher, especially when its merely a price war.

I so wish this partnership turns so amazing for both. Wish you Success Snapdeal.com and Grabbon.com. May your friendship prosper and help you succeed in winning people’s smiles, together.

What are the new principles of Marketing?

Touch. Connect. Engage. Involve.
Simple isn’t it. And I am sure most of you could draw sensible inferences from just those words. However, the relevance of these words is not limited to this post. Its to every post that will come on this blog from hence.
Matter of fact, these are going to be the key drivers of every marketing activity ever. Including yet not limiting to every single successful communication, interaction, marketing or brand building activity of every enterprise, excercise, initiative and implementation.
Touch:
If I cannot grab the attention of my Target Audience, my communication spend, be it time, money or intentions, is an absolute waste.
Connect:
If I am incapable of starting a conversation, I have probabaly not made an impact worthy of consideration.
Engage:
Once connected, my key focus needs to be in raising the interests levels of the Audience, in me and/or my product/service.
Involve:
Building interactivity and letting the Audience know their participation is important to me, is vital to make them take me seriously.
Would you like to see case studies and topics related to these key drivers? Answer in Comments. :)