Branding, EventXP, Point of View

The Famous Mumbai Fashion Street

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I finally got to see the most talked about Fashion Street of Mumbai, this visit. Tucked cozily on the street side close to Churchgate in old Bombay, it’s a plethora of options to choose from.

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As always, girls have more choices and better ones. However, most of the designs, be it for men or ladies, is much inspired by the blockbusters of Bollywood and Hollywood and tees with imprints of known rock bands. The cuts and designs are so vivid and sometimes strange, I was lost either appreciating or disliking them.

I also heard that I went in time to get the best prices due to clearance sales as Navaratri and Diwali will see a surge of new fashion.

Some are fixed price shops and some are bargain outlets. However, even the fixed price shops will have some bargain friendly goods.

And talking about the Mumbai shopkeepers, I am happy to see so much customer friendliness. When he quotes a price and you start to walk away, he says “aap Batao kitna doge, bolna aapka hak hai” (translating to “you tell me the price you would wish to offer, quoting your price is your right”. Now that’s not just as a smart line, they really mean it, making it a proud experience for the consumer. Something for our entrepreneurs to learn from.

Variety, politeness, customer friendliness and smart talk mixed in a comfortable proportion is what you would get to see there.

All in all a great experience.

Quote yours in the comments and could include it in my next review or update.

Connect, Touch, User Experience, UserXP

Samaritan Wins – Unsaid Branding

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Where brand managers and marketing consultants are their burning midnight oil to make a significant difference to customer experience, there are a few Samaritans who are winning over customers by just extending a good deed to make sure the customer’s convenience is met.

Just a little while ago when stranded in Wakad, Pune waiting for my bus and making repeated attempts to understand the pronunciations of the locals, I felt it was time to take a bite and was guided to Spice Curry hotel by a passerby with the assurance that its hygienic. That was enough to build my first impression. And so it was.

On walking in one of the attendants showed me a seat and also the washroom to wash my tired hands and face off the grime. Second impression built.

The waiter, who I was talking to in Kannada, comfortably assuming he understood the language as the restaurant was run by a Shetty, heard me patiently and then confessed he did not know the language. Here it was the patience that paid off.

Then was my order of Curd Rice without green chillies, which they willingly accommodated against their regular recipe. Fourth impression built.

The last one was the best. The manager Shashi Shetty understood that I was having a tough time figuring the place and offered to drop me to my bus boarding point, which I willingly accepted.

Did the respective people have to take those less expected efforts? Not really.
However, what it did was leave a very positive impact on a casual customer like me that got me to blog about them immediately. Certainly worth the selfless initiatives. What say?

Branding, Engage, Technology

PLAYING THE MONEY GAME

While NASSCOM had predicted the India Gaming Industry to reach $350 Million by 2010. Localized content and interactive gaming is replacing the hardcore gaming scenario and no more is it about powerful computers and large disk drives, its all about accessibility and convenience.

Talking about this I have to quote my visit to R City Mall observing the various new brands and visual experience of the branded booths and exhibits.
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I saw this gaming device with a elevated seat, a steering wheel and a huge 42”+ LG digital display attached. The curious I am, I went to have a closer look and found that its a dedicated console for racing games and is built to convenience. Except of course, the price. When asked about the cost the exhibitor unassumingly quoted 20 lakhs.

Considering you had to buy a gaming device for a kid in your family, would you spend that amount?

Engage, Social Media, User Experience

Smart Calculations – gift from Google

While most of us are still figuring effective ways of increasing the visitors time spent on business websites and blogs, Google has found a great way already.

As soon as they figured out that many people are a fan of their easy search bar calculations, they found the most effective way to increase their time on the site and add real value to their experiences.

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Integrating a fully functional scientific calculator right into Google Search when you type in number(s) with an operator, is the smartest thing a search engine could attempt to turn users and visitors into fans.

Kudos and three cheers to Google for this smart move.

How many of you like this?